Insights on the 5 best posts in Tunisian Hospitality Sector during September
Covid-19 has turned out to be a prolonged crisis. Tunisian tourism has witnessed one of its biggest crises this summer despite the gradual deconfinement process taken in the half of May. In September, Tunisia opted for one of the most relaxed travel restrictions. This should have resulted in more tourists escaping the pandemic in red zones and seeking for a “normal” holiday in these hard times. As tourism is not only predicated upon the tourism from foreign countries, Tunisians are also propelled to live normally in the midst of these chaotic times.
The behavior of tourists coming to Tunisia and Tunisian seeking to have good times depend a lot on psychology, economics and politics. None of them is our field of expertise. Kpeiz, as a social media tool, can only interfere on online presence and extract conclusions based on social media data.
Kpeiz is aware of its role in contributing to the study of the current situation. And the current situation is overlapping with digital results. In an attempt to understand the social media strategy of hotels and the customer behavior toward it, we compiled the list of top 5 posts generating the best interaction during the month of September. Our benchmark is done in a narrowed context: regional context (Tunisia) and periodical context (September).
Using our Market Insights feature, our team of analysts has generated the top 5 posts with the highest interaction based on an analysis on a total of 64 Tunisian hotels pages.
Top 5 post published by MAGIC Hotels & Resorts in the 22th of September
MAGIC Hotels & Resorts posted on 22 september a promo offer where their prices are reduced for the period spanning from 23 September to 29 October.
In an album of 3 visuals, they explain their discount offer. They relied on the amazing photos of their hotels and the irresistible offers for family and individuals.
With all what Tunisians undergo and taking in consideration the coming to school on 15th of september, this post has generated enough interaction to be ranked on the top 5.
The reactions on the post are the following: 302 likes, 33 love, 5 haha, 4 care and 2 sad. These reactions make this post a positive sentiment one.
The post was shared 31 times. A result deemed astonishing for an offer in the midst of the resurgence coronavirus.
People in comments are asking about more details about the offer. The total of comments, including those made by the hotel, is 16.
Top 4 post: published by The Mirage Resort & Spa in the 18th of September
With a total of 1028 reactions, this post of the Mirage Resort & Spa made it to the top 4. Another discount offer available in a period spanning from the end of September to the end of October. This period is not deemed perfect for people to go out and travel. Tunisians would usually be indulged in setting things in the right path, be it in their work or study. Families would be torn between kids starting school in these difficult times and parents resuming work in the winter time.
In a detailed post, the hotel uses both the visual and the caption to make it as clear as possible for users to grasp the offers. Emojis, notes and capitalized letters are used to clarify the details and enumerate the offers. The call to action, phone number and link to the website are also used to make conversion smoother.
The post has generated reactions as the following: 1000 likes, 21 love, 4haha, 1 care and 1 angry. These reactions make this post a positive sentiment one.
The post was shared 5 times.
People weren't very interactive in the comment section. Only 8 comments were made. But; maybe this is due to the clear caption and the inclusion of a website link.
Top 3 post published by MAGIC Hotels & Resorts in the 8th of September:
In 5 visuals, the hotel promoted their five different offers. Using captivating photos from their spaces, people were mesmerized by the beauty of the hotel and its credibility.
The post has generated reactions as the following: 1.8 likes, 84 love, 26 haha, 9 care, 2 angry, 3 sad and 3 wow. These reactions make this post a positive sentiment one.
The post was shared 55 times.
People were very interactive in the comment section. The post has generated 42 comments. Users are tagging their friends, giving their positive feedback about the hotel and the service and asking more about the offers.
Top 2 post published by Royal Kenz Thalasso & Spa Hotel in 19th of September
Royal Kenz Thalasso & Spa Hotel nailed it with this post about a discount offer. With only two visuals and a three-sentence caption, the hotel was able to beat his competitors. Precise, concise and well-targeted.
The post has generated reactions as the following: 2.1 likes, 48love, 5 haha, 11 care, 1 angry, 1 sad and 1 wow.
The post was shared 24 times.
People responded on the offer by making comments. 27 comments were received.
Top 1 post published by Marmara Palm Beach Club Djerba in the 16th of September
And, the biggest winner is Marmara Palm Beach Club Djerba.
Djerba la douce, right?
Djerba has always been an attractive destination for Tunisians and tourists alike. And Marmara Palm Beach Club Djerba seized this opportunity to make an alluring offers for people wanting to carry on or save their vacation in these two months of autumn.
With one visual and a few sentences, this post has generated 3.2 likes, 65 love, 3 haha, 8 care, 1 sad and 1 wow.
The post also was shared 55 times.
People responded on the offer by making comments. 38 comments were received.
In these hard times, hotels are trying to rescue the season by offering discounts. And, obviously, users are responding positively with these offers by liking, commenting and sharing the posts.
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