How it works
Facebook Brand Insights:
Combine creativity with results and upscale your content strategy.
Don’t know what’s going on with your Facebook content strategy?
Keep your poor visibility at a bay and get actionable insights to inform every decision you take. Bad results and poor visibility can blur your vision and trap you in guesswork. Actionable metrics and enhanced visibility can guide you to where you’re planning to head. Facebook Brand Insights has all your data and metrics organized for you to analyze.
Make sure your Facebook content is reaching the right audience.
Have no clue why the wrong people are interacting with your brand? Explore the Audience section in Facebook Brand Insights and get to know your audience better. Ignoring whom you are approaching is a big mistake. Worse, Investing all your energy to craft a digital campaign that reaches the wrong audience is your biggest nightmare. Craft your buyer persona from the data you visualize in the dashboard so you ensure you’re approaching the right audience.
Get insights on how your Facebook content is received by your audience.
Hate collecting all your data in a messy excel sheet that doesn’t tell you anything? Visualize your Facebook Brand Insights and understand how your audience is treating your content. Pinpoint any change in your audience behavior in the span of the two previous years and indulge in analyzing and measuring your weaknesses and strengths.
Spot what type of content is performing well.
Seems like your audience goes through mood swings with your content? Pinpoint what they like and hate and serve them what they want. Customers can be hard to fathom. But, every riddle unfolds an answer. Identify what pulls down your engagement rate and what resonates well with your audience. Then, make informed decisions to craft your facebook content strategy.